grace's work

Overview

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Developed a cohesive suite of digital assets for the ColorShine collection, showcasing a hair color experience designed to leave hair looking vibrant, shiny, smooth, and healthy.

Goals

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Communicate ColorShine’s ability to deliver rich color while enhancing shine, smoothness, and the appearance of healthy hair through compelling, easy-to-understand visuals.

My Role

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Led the visual design and art direction, translating the ColorShine brand into engaging, consumer-friendly campaign assets.

Scope

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Designed digital and social assets spanning shade education, product benefits, before-and-after transformations, how-to content, and campaign imagery.