Overview
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The objective is to create a compelling and cohesive identity design for a new real estate community. This project aims to establish both strong offline and online presence and a recognizable brand identity that resonates with potential homebuyers and residents.
Goals
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Ensure the identity resonates with the target audience and differentiates the community from competitors. Develop a cohesive visual style that can be applied across various platforms and media.
My Role
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Art direction, design
Scope
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8 weeks, in-house design project