Overview
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The mission is to develop a sophisticated brand identity and packaging design for a hair dye product specifically targeting women aged 35 and up. This product focuses on seamlessly fixing root growth, providing a quick and elegant solution for maintaining a polished appearance.
Goals
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Establish a refined and trustworthy brand identity that resonates with our target demographic. Convey the product's efficacy and elegance in addressing root growth.
My Role
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Art direction, design
Scope
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6 months, in-house design project